In a year that’s seen significant moves toward unionisation across the games industry, Nintendo of America boss Doug Bowser has argued the reason the company doesn’t have unions is because its workers have a “high degree of job satisfaction and engagement”.
Bowser shared his thoughts in an interview with Inverse, saying, “You only have to look at our retention numbers, which are very, very high within the industry, and our obviously low turnover rate as a result. Our focus has always been on creating a culture that’s inclusive, has a work-life balance, and is focused on our singular mission of bringing smiles to faces.”
Bowser added he believes Nintendo is “on the right path” when it comes to creating a “work environment and culture that allows people to be productive, to have balance in their lives, and to grow within the company”.
“Everyone has the right to form a union,” he continued, “and certainly in the future, wherever it takes us, we’ll respect that. But we’re very much focused right now on how to create the best work culture and environment we possibly can.”